DEALING WITH SALES OBJECTIONS

Introduction As any seasoned salesman will tell you, the key to producing sales is overcoming customer’s objections. There are many reasons why customers have objections before they commit to a purchase. The main reason most people don’t buy is because of a natural desire to avoid making commitments or decisions. Objections are a Good Thing… Read More »

HOW TO SOLVE PROBLEMS ONLINE

Introduction A wise marketer once said that people are much more likely to spend money to solve a painful problem than to receive a benefit. If you think about this a little bit, you’ll quickly see how true it is. Think about the worst headache you’ve ever experienced…In that moment, you’ll give just about anything… Read More »

FREE SAMPLE MARKETING PLANS

Introduction There are two things that a marketer needs to overcome to convert a prospect into a buyer. The first is a prospect’s objections and the second is a prospect’s tendency not to take action. One way to overcome these obstacles is to make an offer that your prospects will find irresistible. Freebies or giveaways… Read More »

WHAT IS AD RETARGETING?

Introduction Ad retargeting is a fast growing segment in the Internet world. It’s a very effective method for capturing leads and converting them into buyers. It is a well-known fact that only 2 percent of shoppers make a purchase the first time they visit an online store. Ad retargeting gives you a way to focus… Read More »

STORYTELLING IN MARKETING STRATEGY

Introduction Humanity has used stories as a way to teach, pass on valuable information, and communicate since the dawn of time. Long before there were written languages, people used stories to pass history and culture down from generation to generation. Humans are wired to respond to stories with an immediate connection and emotional reaction. When… Read More »

WHAT IS CONTENT MARKETING IN SEO?

Introduction The internet is changing the way that people both buy and sell products and services. Today, most customers use the internet to research and read product reviews before making purchasing decisions. Content marketing is the perfect means to reach customers at all stages of the purchasing process. The internet marketing software company Marketo defines… Read More »

MOBILE MARKETING PLATFORMS

Introduction Mobile phone use is exploding and more people than ever are using their phones to make purchasing decisions. According to one online payment system provider, over 80% percent of Smartphone users read reviews on social media before they make a purchase. Marketers who ignore social media in their mobile marketing plans do so at… Read More »

HOW TO GET MORE SALES ONLINE

Introduction If you want to create content or advertising that drives traffic and results in sales, it helps to understand what motivates people.  Find the right motivation and you’ll be able to create content for your ads and articles that compel people to buy. This post will look at some psychological triggers that can be… Read More »

KEYWORD RESEARCH TOOLS AND SEO

Introduction If you’ve spent any time at all in the Internet Marketing world, you’ve heard a lot about keywords and keyword research. And though, you’ve likely heard a lot about it – for many – understanding how to perform useful keyword research is a frustrating and elusive thing. In this blog post, I’ll show you… Read More »

HOW TO TRACK WEBSITE VISITORS

Introduction The secret to success in any kind of marketing – including internet marketing – is to treat it as a science. Everything can be measured and by measuring, you can figure out exactly what your audience is responding to. You can continue to improve your website’s performance by giving your audience more of what… Read More »