Category Archives: Internet Marketing

HOW TO WRITE GREAT CONTENT

Introduction For any internet marketer, having content go viral is something of a holy grail. Of course, there is no way to guarantee that content will go viral; however, there are some things that you can do to improve your chances. Jonah Berger and Katy Milkman wrote a research paper entitled, “What Makes Online Content… Read More »

HOW TO WRITE A TAGLINE

Introduction In this post, I’ll be exploring one of the most important parts of any online ad – the tag line, also called the subject line – if you’re writing a solo ad. Effective taglines are the key to success in any kind of advertising. The tagline is what will compel your prospects to read… Read More »

DEALING WITH SALES OBJECTIONS

Introduction As any seasoned salesman will tell you, the key to producing sales is overcoming customer’s objections. There are many reasons why customers have objections before they commit to a purchase. The main reason most people don’t buy is because of a natural desire to avoid making commitments or decisions. Objections are a Good Thing… Read More »

HOW TO SOLVE PROBLEMS ONLINE

Introduction A wise marketer once said that people are much more likely to spend money to solve a painful problem than to receive a benefit. If you think about this a little bit, you’ll quickly see how true it is. Think about the worst headache you’ve ever experienced…In that moment, you’ll give just about anything… Read More »

FREE SAMPLE MARKETING PLANS

Introduction There are two things that a marketer needs to overcome to convert a prospect into a buyer. The first is a prospect’s objections and the second is a prospect’s tendency not to take action. One way to overcome these obstacles is to make an offer that your prospects will find irresistible. Freebies or giveaways… Read More »

WHAT IS AD RETARGETING?

Introduction Ad retargeting is a fast growing segment in the Internet world. It’s a very effective method for capturing leads and converting them into buyers. It is a well-known fact that only 2 percent of shoppers make a purchase the first time they visit an online store. Ad retargeting gives you a way to focus… Read More »

STORYTELLING IN MARKETING STRATEGY

Introduction Humanity has used stories as a way to teach, pass on valuable information, and communicate since the dawn of time. Long before there were written languages, people used stories to pass history and culture down from generation to generation. Humans are wired to respond to stories with an immediate connection and emotional reaction. When… Read More »

HOW TO GET MORE SALES ONLINE

Introduction If you want to create content or advertising that drives traffic and results in sales, it helps to understand what motivates people.  Find the right motivation and you’ll be able to create content for your ads and articles that compel people to buy. This post will look at some psychological triggers that can be… Read More »

HOW TO TRACK WEBSITE VISITORS

Introduction The secret to success in any kind of marketing – including internet marketing – is to treat it as a science. Everything can be measured and by measuring, you can figure out exactly what your audience is responding to. You can continue to improve your website’s performance by giving your audience more of what… Read More »

WHAT IS A SALES FUNNEL?

Introduction In this post you will learn the five essential pages that should be found in any sales funnel that you create as an internet marketer or ecommerce website with something to sell. What Is A Sales Funnel? Before we get to the individual pages, just as a reminder, a sales funnel is what leads visitors to… Read More »