Category Archives: Social Media

YOU TUBE VIDEO MARKETING STRATEGY

Introduction Marketing on the web has long relied on the written word. While text-based marketing can be quite successful, advances in technology have made videos a far more viable option.  Videos are great because they can deliver information quickly and get your point across with very little effort from your audience. YouTube is the premier… Read More »

HOW TO INCREASE ORGANIC TRAFFIC TO YOUR WEBSITE

Introduction As any marketer knows, traffic is the life-blood of the internet marketing world. While newbies often think that massive amounts of traffic, any kind will do, is the answer; however, more seasoned veterans realize that targeted traffic is the real answer. Hundreds of Ways to Generate Traffic There are hundreds of ways to generate… Read More »

WHAT IS AD RETARGETING?

Introduction Ad retargeting is a fast growing segment in the Internet world. It’s a very effective method for capturing leads and converting them into buyers. It is a well-known fact that only 2 percent of shoppers make a purchase the first time they visit an online store. Ad retargeting gives you a way to focus… Read More »

MOBILE MARKETING PLATFORMS

Introduction Mobile phone use is exploding and more people than ever are using their phones to make purchasing decisions. According to one online payment system provider, over 80% percent of Smartphone users read reviews on social media before they make a purchase. Marketers who ignore social media in their mobile marketing plans do so at… Read More »

HOW TO GET QUALITY BACKLINKS

Introduction A backlink is a link placed on someone else’s website that links back to yours. Backlinks are crucial for SEO, because search engines like Google, Yahoo and Bing place more importance on websites that have backlinks than those that don’t. To put it simply, the more backlinks your website has, the higher your page… Read More »