If you aren’t using social media to promote your business right now, you are might as well still be in the 20th Century. Social media sites such as Facebook, Twitter, Instagram, Vine, Foursquare, and others offer you a direct connection with a practically unlimited pool of potential customers.
While email marketing can be a great way to build long-term relationships with your customer base (and shouldn’t be set aside completely) social media is more immediate, offers a bigger pallet for your branding, and gives you access to a larger potential pool of new traffic.
Step 1 – It’s All About Facebook
Creating a Fan Page for your business is not only an effective way to promote your products and services, it’s also free. Talk about the marketing bargain of the 21st Century.
All you need is a few minutes, an email address and the desire to drive new traffic to your web pages or real world business, and you can use the fast and simple tools offered by Facebook to create a professional looking Fan Page in a very short amount of time.
You can include logos, images, video links, audio files, and links to PDF documents such as menus, hours of operation, directions, and other helpful tools that customers can use to interact with your business.
When visitors “Like” your Facebook Fan Page, they will automatically receive every status update you post. This makes it easy to share information with your most dedicated customers.
Plus you can ask your customers to promote your business to their social media contacts, allowing your Fan Page’s followers to grow exponentially very quickly.
Step 2 – Promote Your Business on Social Preference Sites
The way people find new businesses is changing. Rather than using word of mouth or paying attention to TV, radio and newspaper ads, a growing number of people are turning to social preference sites such as Yelp!, Foursquare, Urban Spoon, and many others.
People like these sites not just because they make it easy to filter through the type of businesses they are looking for based on type, location, cost and other parameters, but because they also get immediate access to reviews and ratings from their friends, social media contacts, and even total strangers who have recently interacted with those businesses.
Plus, customers can leave their own comments or rate your business based on their own experience. This can be a great thing for your business because by making a great impression with a single customer, they can now share their opinions with dozens – or even hundreds – of other potential customers.
Step 3 – Reward Your Social Contacts
Offer incentives for customers to connect with your business on social media, such as discounts, special offers, or recognition. This is a great way to build your fan base online and promote your brand to an ever-larger pool of prospective customers.
Social media marketing is the 21st Century model for building your customers base. It’s fast, effective, and mostly free!
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All the best,