HOW TO USE SOCIAL MEDIA TO PROMOTE A BUSINESS

By | February 27, 2019

Introduction

If you aren’t using social media to promote your business right now, you are might as well still be in the 20th Century. Social media sites such as Facebook, Twitter, Instagram, Vine, Foursquare, and others offer you a direct connection with a practically unlimited pool of potential customers.

While email marketing can be a great way to build long-term relationships with your customer base (and shouldn’t be set aside completely) social media is more immediate, offers a bigger pallet for your branding, and gives you access to a larger potential pool of new traffic.

Step 1 – It’s All About Facebook

Creating a Fan Page for your business is not only an effective way to promote your products and services, it’s also free. Talk about the marketing bargain of the 21st Century.

All you need is a few minutes, an email address and the desire to drive new traffic to your web pages or real world business, and you can use the fast and simple tools offered by Facebook to create a professional looking Fan Page in a very short amount of time.

You can include logos, images, video links, audio files, and links to PDF documents such as menus, hours of operation, directions, and other helpful tools that customers can use to interact with your business.

When visitors “Like” your Facebook Fan Page, they will automatically receive every status update you post. This makes it easy to share information with your most dedicated customers.

Plus you can ask your customers to promote your business to their social media contacts, allowing your Fan Page’s followers to grow exponentially very quickly.

Step 2 – Promote Your Business on Social Preference Sites

The way people find new businesses is changing. Rather than using word of mouth or paying attention to TV, radio and newspaper ads, a growing number of people are turning to social preference sites such as Yelp!, Foursquare, Urban Spoon, and many others.

People like these sites not just because they make it easy to filter through the type of businesses they are looking for based on type, location, cost and other parameters, but because they also get immediate access to reviews and ratings from their friends, social media contacts, and even total strangers who have recently interacted with those businesses.

Plus, customers can leave their own comments or rate your business based on their own experience. This can be a great thing for your business because by making a great impression with a single customer, they can now share their opinions with dozens – or even hundreds – of other potential customers.

Step 3 – Reward Your Social Contacts

Offer incentives for customers to connect with your business on social media, such as discounts, special offers, or recognition. This is a great way to build your fan base online and promote your brand to an ever-larger pool of prospective customers.

Final Review

Social media marketing is the 21st Century model for building your customers base. It’s fast, effective, and mostly free!

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All the best,

Tom

8 thoughts on “HOW TO USE SOCIAL MEDIA TO PROMOTE A BUSINESS

  1. Darko

    I am using Facebook, Twitter, Instagram, Pinterest, Linkedin. On Facebook, I made two add campaigns and for the duration of the campaign, I had increased traffic on my website. Unfortunately, very few people liked my page so I have very followers. I think that my niche is fairly limited and I have no idea how to make more traffic.

    Never before heard about Social Preferences Sites so I’ll try to do something about it. An idea with a reward is good but it depends a lot on what you offer.

    Reply
    1. Tom Post author

      Hi Darko,

      Thanks for your comment.

      Good luck with trying out the social preference sites and trying out the reward with your visitors. If you are struggling with anything or need any help with it then let me know.

      All the best,

      Tom

      Reply
  2. Shashwat

    Hey Tom

    I find your post extremely useful. I am too trying the build an online business and I was looking for something like this. Since my website is new, I needed traffic on my site. I believe your methods will help me to do that. Great post!

    Thanks for sharing.

    Reply
    1. Tom Post author

      Hey Shashwat,

      Thanks for your comment.

      Really pleased you found the post useful and that you are going to try out the recommendations.

      Let me know how you go with it and if you need any help with anything.

      All the best,

      Tom

      Reply
  3. SkyPath

    This is really good! I just doing this recent days, it is very important, so I wanna ask a question, which is the best way to promotion my website on social media? Thank you so much!

    Reply
    1. Tom Post author

      Hey SkyPath,

      Thanks for your comment and question.

      I find Facebook the best social media platform to promote your website and a close second is Twitter. It really is down to your own preference and if you have engaging followers.

      That’s what makes the difference.

      All the best,

      Tom

      Reply
  4. Todd P Matthews

    I’m definitely looking to getting more involved on Facebook, especially with ads. I currently have about 1,200 likes, but I know that through boosting some of my most relevant posts, more people will be reached. I’m also looking more into Twitter, as I tend to have a larger following there and even Pinterest, where my following is starting to scratch the surface. While I believe email is still the king, social media definitely has its perks and access to billions of users, especially Facebook.

    Reply
    1. Tom Post author

      Hi Todd,

      Thanks for your comment.

      Social Media definitely does have its perks, you’re right. Email is still number 1 in many peoples eyes but social media must definitely be in your marketing strategies.

      If you need any help with it then let me know and please do check back for more internet marketing strategies.

      All the best,

      Tom

      Reply

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