Tag Archives: content marketing

HOW TO WRITE GREAT CONTENT

Introduction For any internet marketer, having content go viral is something of a holy grail. Of course, there is no way to guarantee that content will go viral; however, there are some things that you can do to improve your chances. Jonah Berger and Katy Milkman wrote a research paper entitled, “What Makes Online Content… Read More »

STORYTELLING IN MARKETING STRATEGY

Introduction Humanity has used stories as a way to teach, pass on valuable information, and communicate since the dawn of time. Long before there were written languages, people used stories to pass history and culture down from generation to generation. Humans are wired to respond to stories with an immediate connection and emotional reaction. When… Read More »

WHAT IS CONTENT MARKETING IN SEO?

Introduction The internet is changing the way that people both buy and sell products and services. Today, most customers use the internet to research and read product reviews before making purchasing decisions. Content marketing is the perfect means to reach customers at all stages of the purchasing process. The internet marketing software company Marketo defines… Read More »