WHAT IS AD RETARGETING?

By | February 13, 2019

Introduction

Ad retargeting is a fast growing segment in the Internet world. It’s a very effective method for capturing leads and converting them into buyers.

It is a well-known fact that only 2 percent of shoppers make a purchase the first time they visit an online store. Ad retargeting gives you a way to focus on the 98 percent of potential customers that don’t buy on their first visit to your site.

The way that ad retargeting works is that it tracks visitors as they surf the web and serves your ads to them wherever they go.

How Effective is Ad Retargeting?

Ad retargeting was proven to be two times more effective than other tactics for enticing users to search for specific brand names, in a study done by ValueClick Media and ComScore.

A second study showed that visitors are 70% more likely to convert to buyers on websites that use retargeting! This is evidence that ad retargeting works by reinforcing your brand and making you more money.

The Rule of Seven

The rule of seven is a tried-and-true advertising maxim that says a prospect needs to see or hear your marketing message at least seven times before he or she takes action.

Ad retargeting helps you to easily put your marketing message in front of prospects multiple times.

Ad Retargeting Platforms

There are two basic kinds of retargeting platforms – managed and self-service. Managed platforms are easier to use and a good place for newbies to begin. They are based on your target metrics and feature automated optimization tools that allow you to run automated campaigns.

Self-service platforms require more work and skill to use, but they allow advertisers greater control over their campaigns.

Ad Retargeting Vendors

Some popular ad-retargeting vendors are:

  1. AdRoll – This service has a reputation for being user-friendly and easy to learn. The platform offers self-service options for marketers who want control over their campaigns.
  2. ReTargeter – This company offers dedicated account managers to assist advertisers.
  3. Perfect Audience – This company also has a reputation as easy to use. It is also one of the only companies that has access to the Facebook advertising network.

 Testing

Don’t forget to test-test-test your campaigns. Testing is the most important part of any marketer’s toolkit.

Setting up your Ad Retargeting Campaign

To set up an ad retargeting campaign, you’ll want to set up an account with a vendor. Each vendor site will have different features and tools so it’s a good idea to take some time going through their training materials.

If you have an account manager, don’t be afraid to ask for help.

Researching Your Market

Research your market before setting up your campaign. You can use demographic information such as location, age, gender, and hobbies to create targeted ad campaigns. Most platforms will allow you to make selections such as number of impressions per day, time of day, and ad type.

Note: Google offers retargeting advertising, but calls it remarketing. It’s the same thing.

You will also have choices regarding how the ads will display. For example, ads can be served up as display or text, on websites, as search results, or in mobile apps.

Google also offers dynamic retargeting which displays dynamically created ads to visitors that are based on their interactions with your site or which pages they visited.

Dynamic ads will feature details that are relevant to the customer such as details for products they clicked on previously.

Final Review

So, ad retargeting is an easy way to keep your company on the top of customer’s minds and strengthens your brand. You can use it to automatically send targeted ads directly to your customers.

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All the best,

Tom

12 thoughts on “WHAT IS AD RETARGETING?

  1. Asen

    Hey there,

    To be honest, I have never tried ad targeting. At least not yet. I think I am not ready to invest a budget for this.
    Anyway, it’s pretty convenient way to automatically send targeted ads to customers which is cool.
    What is the desired budget for that if any?

    Reply
    1. Tom Post author

      Hi Asen,

      Thanks for your comment.

      The desired budget is really up to you. How much are you willing to invest to get the results you want?

      I started out at $5 a day but now I am way above that because of the success I have had.

      My advice is to start low, don’t skint yourself and when you start to make money you can increase your budget.

      Hope that helps and if you have anymore questions then please don’t hesitate to ask.

      All the best,

      Tom

      Reply
  2. Abdirashid

    Fond of the platforms of ad retargetting you happen to have discussed in bereif but to the point, I should have try at least one if not all!

    Thank you for the handy update.

    Reply
    1. Tom Post author

      Hey,

      Thanks for your comment, you are very welcome.

      Hope to see you soon for some future posts and internet marketing strategies.

      All the best,

      Tom

      Reply
  3. Craig

    Yikes I must be one of the 2% mentioned here! I have never been a patient shopper, probably to my detriment lol…. Some interesting facts here that have made me think, thanks for sharing and thanks for the info.

    In future I think I will try and stay out of the 2% bracket lol…..

    Regards

    Craig
    UK

    Reply
    1. Tom Post author

      Hi Craig,

      Thanks for your comment.

      It’s amazing isn’t it how many of us think we’re in the 2% :).

      Check back for future posts and internet marketing strategies and if you have any questions then please don’t hesitate to ask.

      All the best,

      Tom

      Reply
    1. Tom Post author

      Hi Porcha,

      Thanks for your comment.

      Keep coming back for more internet marketing strategies and all the best in your online marketing efforts.

      Tom

      Reply
  4. SkyPath

    Very profession article! I learn a new thing in this post, thank you so much! I will share this to my friends! I think I can try this for once, very helpful article!

    Reply
    1. Tom Post author

      Hi SkyPath,

      Thanks for your comment.

      Pleased that you have learned something and that you are going to try it out.

      Let me know what your friends think of the article and encourage them to comment also. If you have any issues or questions when you are trying out your new techniques then please don’t hesitate to contact me.

      All the best,

      Tom

      Reply
  5. Thais Gomez

    Hi Tom, I’m new to the business of online marketing through blogging and content creation and your article has given me something new to investigate 🙂 I didn’t know about ad retargeting but it definitely looks like a good strategy for my business because at the moment I don’t get conversions. Users come, read and go but I find it really hard to get them buy something from my links. I will investigate more this option and of ad retargeting. Thanks for sharing different platforms that do it and for offering a great explanation of this. For a junior blogger like me it was an eye opener. Thanks

    Reply
    1. Tom Post author

      Hi Thais,

      Thanks for the comment and you are very welcome.

      Good luck in investigating the platforms and if you come to any difficulty, have issues or need any help then do not hesitate to contact me.

      Also, please do check back for future posts and more internet marketing strategies that will help you in your business.

      All the best,

      Tom

      Reply

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